"Sansiri" Unveils Innovative Strategy to Support Residents for the Future

Inviting New Gen and Modern Families to 'Upskill' for Careers in the 21st Century

Partnering with EduSmith, Skooldio, and Chris English

Launching a Content Campaign and Privileges, Reinforcing Its Position as a Real Estate Leader that Offers More than Just Homes

  • Strengthening Collaboration between the Real Estate Sector and Three Learning Institutions to Enhance the Quality of Life for Residents of All Ages through Digital Learning Dimensions, Under the Concept of 'Platform of the Future', Selecting the Best Learning Institutions in Thailand

 

  • Launching the Content Campaign "Sansiri Made For Future: Fill-Connect-Prepare Future Skills" to Inspire Residents and Families to Upskill for Essential Skills in the Future, Leveraging Passion into Promising Careers in Emerging Businesses

 

  • Highlighting the Changing World... Changing Careers, Revealing Skills Necessary for All Ages in the 21st Century, and the Desire for Self-Success from Passion, Good Income, and Career Freedom

 

  • Reinforcing Its Brand Leadership for "A Good Life for Everyone", Continuing the Vision of 'Made For Life' to Provide an Experience Beyond Just Living, Aiming to Be the Number One Brand for Aspiring Homeowners

 

Arunporn Limsakul, Chief Marketing Officer, stated, "Sansiri believes that the starting point of a good life begins at home. We are committed to being part of creating a good quality of life for residents at every stage of living, under the main vision of 'A Good Life for Everyone'. Interesting data shows that currently, the dream careers of the New Gen group, including Gen Z (born between 1995-2010) and Gen Alpha (born after 2010), are changing with the world, social context, and technology, leading to a variety of new professions such as Data Scientists, E-commerce, Start-Up Entrepreneurs, AR Developers, Cryptocurrency Consultants, or more independent careers that can achieve success on their own, like YouTubers and Gamers. Additionally, Sansiri has residents covering various age groups and access to social media as a primary medium in daily life. The younger generation, including children, youth, working-age individuals, and families, leads us to address this marketing challenge through new CRM strategies, starting from customer insights regarding residents' needs, who see that education in classrooms is no longer sufficient in this era. Upskilling is therefore essential for future careers, leading to strategies that create brand engagement to become an integral part of the lives of the Sansiri Family residents, beyond just offering privileges with partners."

"From the concept of 'Home is a Learning Space for the Future', whether it’s a community or living together with neighbors, it serves as the starting point for practicing life skills in social coexistence. Sansiri recognizes the importance of learning and new skills necessary for the 21st century (Survival Skills) for new professions that are in demand across various businesses in the near future. By supporting the discovery of one's potential from passion and enhancing learning skills from daily life that cannot be found in classrooms, this is the first time in the real estate industry collaborating with three leading educational institutions in Thailand: EduSmith, Skooldio by Learn Corporation, and Chris English to create campaigns that enhance skills outside the classroom through video series and educational content on social media channels, along with providing privileges for upskilling to residents to inspire everyone in the family to prepare for skill development beyond the classroom, or for residents in the early working age (First Jobber) who want to create additional income, enabling them to learn and communicate through social media channels, including interesting video content series from both EduSmith and Chris English, featuring Chris and his son to share knowledge and infuse fun cultural elements outside the classroom through the use of English, and Skooldio creating engaging content to inspire new ideas through educational infographics and guidance on how to stand out to enter leading universities, reinforcing the commitment to deliver an experience of living that goes beyond just residing," Arunporn stated.

 

The campaign "Sansiri Made for Future: Fill-Connect-Prepare Future Skills" is presented in the form of special video content series, educational programs that are fun, easy to understand, and provide knowledge beyond the classroom, including infographic content disseminated through various social media channels of Sansiri, including Facebook @SansiriFamily, YouTube @sansiriplc

and Sansiri Blog blog.sansiri.com in collaboration with three leading educational institutions, offering special discounts and exclusive activities for Sansiri residents, which can be followed and utilized through the Sansiri Home Service Application:

 

  • EduSmith prepares students for admission to top global universities, teaching the importance of building an interesting profile, creating a unique passion, and preparing for prestigious majors at renowned universities like the IVY LEAGUE in America, with 5 video series covering 5 stories in collaboration with Sansiri offering special privileges for Sansiri residents, including two privileges: "Application Clinic" for consulting with a team of strategic advisors, alumni from Stanford, Columbia, and the University of Texas Austin, who have experience coaching Thai students into top 30 universities in fields such as Economics & Business, CS & Engineering, Science/Psychology/Neuroscience, and a free one-hour service worth 10,000 baht, along with a 2,000 baht discount when enrolling in participating programs.*

 

  • Chris English opens up educational perspectives beyond the confines of school, enhancing life skills through 5 video series in collaboration with Sansiri, such as Bilingual Bicultural House for raising bilingual children with cultural awareness, House of Survival for teaching children to be self-reliant and capable of handling life in society and emergencies, Self Discovery (Ikigai House) for discovering one's strengths through activities, etc. Special discounts on participating courses are available for Sansiri residents from Chris English.

 

  • Skooldio by Learn Corporation enhances future skills through an online tutorial platform, maximizing personal potential with 5 infographic contents in collaboration with Sansiri, introducing 5 future career paths that can generate income and be done from home, such as Data Analytics, E-commerce, Content Creation (YouTube, Instagram), Digital Marketing, and Digital Design. Special discounts of 20% on participating online courses are available for Sansiri residents.

 

Kittiprapa Jiwasantikar, Managing Director of EduSmith, stated, "This collaboration between Sansiri and EduSmith aims to create beneficial content for Thai children to develop learning and essential skills for quality growth in the 21st Century. We are confident in our important role in empowering Thai students to maximize their potential with complete information and proper preparation from the start. We believe that student success is achievable. Additionally, we recognize the importance of hands-on activities, both in and out of the classroom, to help students discover their passions and encourage them to pursue their dreams to their fullest potential. Our team of counselors provides guidance at every step of the university application process, including selecting the best-fit universities for their identities. For this campaign with Sansiri, our counselors will share basic knowledge on preparing for universities in the United States, along with tips for building profiles and experiences for success in entering top global universities."

 

Dr. Wiroj Jirapatthanakul, Managing Director of Skooldio, stated, "COVID-19 has clearly shown us that 21st Century Skills are not distant concepts but essential skills that everyone needs to survive. Everyone must possess skills or abilities to coexist or differentiate themselves through self-discovery and maximizing their potential from passion, from what they love and enjoy. In this digital era, at Skooldio, we believe that lifelong learning will be essential for new-age families and can be an activity that families do together. Moreover, the dream careers of today's children are no longer the same; they are more diverse and change according to lifestyle behaviors, with the digital era playing a significant role. There is more freedom to share stories or new creative ideas from what one loves or enjoys. We can choose the life we design ourselves, which serves as a great motivation to enhance skills, including new learning on online platforms to upskill ourselves to keep pace with the times."

 

Christopher Wright, one of the residents of the Sansiri family and Managing Director of Wright Education Co., Ltd. or Chris English, stated, "For me, life, whether for children or adults, must include '3 S's' and we should always seek to incorporate these '3 S's' into our lives: happiness, success, and balance. It starts at home with our families from a young age, whether it’s about academic success, which doesn’t have to follow the old style of studying hard to pursue a career one doesn’t like or excel in. It’s about building good relationships and feelings with family members and others outside the home, relaxation, learning, and having diverse skills for real-life applications (Basic Skills) such as English, finance, communication, and various hobbies—not just playing games and using phones all day. Through this collaboration with Sansiri, we will present fun, creative, and informative clips that will benefit my children in the Sansiri project, as well as other residents and viewers, showcasing various ways we can begin to instill and educate our children, including what adults in the home should adjust in their attitudes and behaviors, such as English language skills and quality of life, so they can contribute to developing society and the environment of the country in the future."